India’s first craft beer brand also introduces its ‘Witparty’ concept for beer lovers in India
Creating awareness about craft beer and educating the beer community on international drinking trends, India’s first craft beer brand, Witlinger has unveiled its new innovative campaign- #NowRolling. The brand has also introduced ‘Witparty’, a fresh concept wherein end users get a chance to organize their own party sponsored by the brand.
#NowRolling campaign is first-of-its-kind concept in India conceptualized around educating and generating awareness on beer drinking habits to create an authentic experience of crafted beers. The campaign aims to target the beer lovers with interesting awareness drive around craft beer drinking experience. The trained staff and beer experts of Witlinger will take the consumers’ experience to whole new level with tips on pouring, drinking, and enjoying the best of craft beer.
‘Witparty’ is conceptualized to target the beer lovers as brand advocates and offer them the zesty flavor of Witlinger. The Wheat Ale beer is created with a sole idea of providing the Indian consumers with varied and premium quality craft beer. It is cloudy and partially filtered and has fruity flavors making it easy to drink beer any time of the day. It is brewed with mix of wheat & malt and also contains yeast, which should be evenly distributed throughout the beer by gently rolling the bottle back and forth before opening to pour.
The brand celebrated Indianness with new G-Shock GA-110GB this Republic Day
India is composed of languages and cultures of different types but there are some common sentiments that tie all of us together. Slogans like ‘VandeMataram’ are strong sentiments that have played a significant role in keeping the love for our country alive. Honoring such unconditional love for the nation with its philosophy of ‘Creativity and Contribution’, Casio India has introduced new G-Shock Republic Day limited watch collection for young India this. The watch signifies bold and rebellious attitude of today’s Indian youth who wants to conquer the world while staying connected to their roots.
The new G-Shock GA-110GB comes with ‘VandeMataram’ slogan imprinted in Hindi on Resin band, which symbolizes the true essence of Republic Day and ignites the sense of independence in every youth of the nation. Complementing the slogan, there is a Fighter Jet symbol that represents G-Shock’s attitude towards reaching every height and conquering every challenge. It also features the finest printing of letters ‘IND’ on end side of band to bring an Indian feel and appeal.
While the sturdy timepiece salutes the absolute toughness and futuristic outlook of Indian youth, it comes with amazing features to take care of your daily lifestyle needs. Protected with the Mineral Glass dial, it is water resistance up to 200-meter, featuring a bright LED light to use it at anytime and anywhere. Additionally, the watch is capable of showing the world time, countdown timer, and 5 daily alarms with Full auto-calendar (up to year 2099).
The limited-edition watch is available at an attractive price of Rs. 9795/-.
Grooming Local Talent to Create Global Business Leaders
In a growingly inter-connected world, business processes have become synchronized to bring outfocused results and sustainable business values. Today, the greater need is to groom global businessleaders who can lead international businesses towards their true potential. Leaders who can transcend the precincts of cultures, nationality and traditions are considered valuable entities by global businesses and their value is equated in the proverbial scales of gold.
Today, international businesses demand managers with a global outlook who can take the reins of constantly changing business environments. However, unfortunately, the traditional pedagogy practices are still not realigned to highly dynamic business needs of today. From conventional teaching methods to rigid training modules, the young business minds are still being developed one dimensionally that leads to a middling crop of business administrators who fail to get traction in global put-cases.
Herein, looking at the growing demands for international business leaders with an aptitude to handle global challenges, IMT Ghaziabad – India’s premier B-School has devised its international grade Dual-Country Programme (DCP). This programme is attuned to the emergent global management needs and provides an essential skill-set to future managers to make them adept at applying the imbibed skills in a real-time global work environment.
Keeping true to the motto of “Local Depth, Global Breadth”, the Dual-Country Programme makes the students adaptable to different work cultures and equips them to perform under diverse challenging work environments. Practiced at the Dubai Campus of IMT, the Dual-Country Programme offers students an inimitable opportunity to immerse in the international market and gain experience. Building up a global mindset, the IMT-Dubai campus lays a stable foundation that is strengthened by fusing together eminent faculty, steadfast students and a competitive learning environment that results in academic excellence.
The exposure that students get in the programme helps them gain critical insights into the working of multi-national organizations, while making them understand the global work culture better. It develops a global mindset that promises them much confident and smartness to live a good life. That goes to show that the best of the management students choose the Dual-Country Programme to carve out a niche for themselves and cast their names in the hallmarks of international business.
the leading footwear brand introduces new logo that reflects its aspirations to look young, contemporary and stylish
Welcoming 2017 with rejuvenated energy and styles, Relaxo Footwears Ltd., India’s leading footwear brand has announced its new brand identity by imbibing the wave of positive transformation within its dynamic core. Taking a futuristic step towards progress, the brand new logo reflects the trust and legacy of Relaxo along with the changing needs of the young Indian consumers.
The logo reflects optimism on how Relaxo wants to be perceived in the future. The fresh look carries the hint of existing logo as well as highlights the future ready approach of the brand. The refreshed palette of Berry Blue and Sunny Yellow symbolizes transformation, optimism and positive growth of brand. With its new look, Relaxo is all geared up to meet the quality and choice expectations of the trendsetting young India.
The new brand identity represents brand’s commitment of building successful business relationships and delivering quality products to the ever evolving customers. It signifies young, contemporary and stylish approach that reflects brand’s personality and incorporates its rich heritage.
Owing to its strong brand legacy, Relaxo has been creating benchmarks in footwear industry with its product innovations and leadership qualities. Sparx, from the house of Relaxo has been mentioned as ‘Most Trusted Footwear Brand’ in India in ‘The Brand Trust Report-2016. Mr. Ramesh Kumar Dua, MD, Relaxo Footwears Ltd., has been awarded in Best CEO category award by Business Today and Business World in 2016.
Gaurav Dua, Director, Relaxo, said, “With a strong legacy of success & leadership, it was our responsibility to build a future-ready brand Relaxo. We are an ever-evolving brand that has stayed true to the core values of being reliable & approachable across India. With the rebranding exercise, we have also infused youthful & transformational spirit that is important for the growth of internal & external stake holders of the brand.”
Relaxo brings a fine combination of comfort, style, and workmanship under its popular brands including Sparx, Bahamas, Flite and Schoolmate, which are endorsed by top Bollywood stars like Salman Khan, Akshay Kumar and Sonakshi Sinha.
Styles keep changing with the time and each year we see new trends influencing the taste and choice of high-on-trend consumers. Watch is one category that sets new trends every year and keeps the market abuzz with new designs, style and innovations. The name G-Shock comes in mind at first when we talk about the trendsetter in every culture including the glamorous runway look to the everyday street style.
G-Shock represents a youthful culture and the core philosophy of product innovation is toughness and attitude. The high-on-style watches are unique in design features and colors and can be paired with a variety of attires as a fashion accessory. G-Shock is one such brand which has reinvented your closet over the years with its variety of stylish and tough watches.
The grand G-Shock collection has always been a treat for watch lovers who devotedly follow brand’s unique designs, pattern and concepts. This is the reason that G-Shock culture finds its presence in varied lifestyles and personas including professionals, geeks, travelers, fashion aficionado, tech lovers, adventurers, students, and celebrities.
As we bid adieu to this year, here is the list of top 5 trendsetting watches by G-Shock, which set new trends in 2016:
GWG-1000 and GG-1000 Mudmaster
Continuing its trend of designing tough and stylish watches, Casio introduced G-Shock Mudmaster GWG-1000 and GG-1000 in its Mudmaster series. The watches are engineered for people who seek to challenge the ordinary and perform under the harshest of conditions. Featuring Triple Sensor and mud resist construction, the magnificent timepieces offers a precise measurement of direction, barometric pressure, and temperature information. While the Mud-Resist construction ensures the ruggedness of the time piece, the in-built Wave Ceptor technology automatically adjusts the time based on time signal reception in the region.
G-Shock set a new standard for sturdiness and dynamic design with its G-Steel series of watches. The exceptionally crafted timepieces offer outstanding design flexibility with its ‘layer guard structure’ that boasts a double-layer bezel combining resin and metal. The watches feature an exquisite bezel made of metal in the upper layer, and resin in the lower layer delivering the hard beauty of metal, creating a bold style statement. With a combination of analogue and digital displays, the brilliant-looking watches come with sturdy offers excellent functionality and readability.
Camouflage has always been a unique style statement and very few brands have experimented with this trend in watch segments. Casio’s stunning camouflage series became an instant hit among wearers because of its perfect casual and sporty look. The GA-100CM and GA-100MM watches offers a refined looks and clean aesthetic, which highlight different patterns. The series sports a new case design and features variety of camouflage patterns, making these watches perfectly suited to today’s street fashion scene.
From super-tough G-SHOCK comes a new collection of GA-400 with a large rotary switch for intuitive operation. The stunning looking watch is accented in bronze to create a hip-hop artist or b-boy fashion motif. Available in black & gold and rose gold combinations on case, band and face, the GA-400GB comes with a boldly cool design for a perfect street style.
For music lovers, Casio’s G’Mix GBA – 400 offers a new world of excitement with latest technologies and features. It comes with Bluetooth® SMART for smartphone linkage which enables the watch and a phone to link. Once linked, the watch takes you a musical ride as it works as a remote control to change and manage your favorite tracks. The new G’MIX music app provides a new level of personalization to music playback with song display, volume controls and adjusts sound attributes as per your choice.
Perspective and Experience: To make you understand the life goals, a mentor gives you the benefit of his perspective and experience that can create diverse opportunities for you to grow in your career journey.
Support and Advice: A mentor helps you to gain confidence from your success and hold you up in your failures by providing support and advice and developing a leadership quality.
Problem Solving: Sometimes you may put off answering some questions because you are just avoiding the short-term pain. Your mentor has no problem asking those hard questions and actually prompting you to start doing something about those questions.
Accomplish Life Goals: A mentor can help you look at situations in new ways. He helps to set your life goals and ensure that you do not lose focus and achieve your them.
Learn To Reflect: Everyone needs positive energy to move forward in his or her career especially when you are expected to learn from your mistakes. A mentor will let you open up and reflect on things at a level that you have never seen before.
Networking: A mentor can help expand your network of contacts and business acquaintances. A mentor can open doors within your company, in other companies or onto a board.
Accountability: A mentor brings accountability and makes you fall into the habit of holding yourself accountable for completing your action items. The excitement of completing tasks and seeing the results motivates you even more to strive for achievements you previously thought were impossible.
Career Analyst: A mentor can be a great sounding board for all issues – whether you are having difficulty with your immediate supervisor, an ethical dilemma, or need advice on how to tackle a new project or ask for a raise.
Inspiration: A mentor whose work you admire can be a strong inspiration. You are responsible for your own learning and by seeking a mentor, you are creating an opportunity to grow and be successful.
Work Life Balance: Being in business and corporate world, chances are that you may be neglecting several other parts of your life. Your mentor helps you to assure a good way of living a more balanced life.
Percept One successfully completed the first of the many – an interactive workshop on the Automobile industry across Chennai, Bangalore, Mumbai, Pune and lastly, New Delhi. It was moderated by Aritreyee Chaudhuri, Sr. Manager Strategy, Percept/H, Bangalore. Participants from all corridors of Percept One came together to learn whilst indulging in a Percept One mandate, fun.
This initiative needs to be recognised as a first step towards realising the vision of Percept One. Workshops help bring teams together in an environment that is more encouraging. In addition to helping attendees learn further on a particular domain, workshops enable collaboration minus hierarchical limitations. Limited as all work spaces get by the client universe and the focus on the immediate and dare one say, numbers – workshops provide an outlet to channelise, or even, reignite creative thinking. By encouraging participation, these sessions often bring new talent to the fore. Even as they do much to get teams to recognise each other’s strengths.
Nupur Mahajan, Chief Executive Officer, Percept One, said, “Such initiatives have been envisioned to accelerate our learning abilities and ensure Percept One is rooted in growth. Learning must never stop, and at Percept One, we are always looking for new ways to expand our horizons as also bring teams closer in the process. There is an entire calendar of workshops planned and we will all keep learning and keep growing. Thank you all for your participation and enthusiasm.”
AutoLoco presented a creative showcase of most popular national and international commercials and their case studies. The session concluded with a brainstorming exercise where participants were divided as teams and had to crack a big campaign idea for a car brand. Fun ensued, as did learning.
Aritreyee Chaudhuri said, “Formulating and running AutoLoco helped me look beyond the usual work that we do for Toyota in Bangalore. It brought out interesting ideas that were a result of cross-discipline collaboration. Today, I stand empowered as I know much talent exists right at my work place.”
Moderator : Aritreyee Chaudhuri
Coordinators : Manjari Gupta and Shampa Maitra
Organizer : Sejal Shah and team HR
Note: I curate and write content for Percept One. Copyright laws apply.