Snapchat and Instagram roll out new updates | Content Pie

Snapchat and Instagram today rolled out new updates for their respective users. While Snapchat introduced Custom Stories, a new form of Group Story for selective friends, Instagram has added new Archive feature to allow users archive their posts.

Snapchat: Users can create a Custom Story and can decide who can add to it and who can view. Tap the ‘Creat Story’ icon in the top right corner of the main Story page.

The new Snapchat design makes big events, trips, occassions more easier to share. Users will now be able to create global and geofenced stories with the friends of their choice. Users can contribute to as many custom Stories as they like, but they can only create three Custom Stories at a time.

Instagram: Only users can see their Archive posts. The option can be accessed by tappingon the : button in the top right corner of a post.

The new Instagram update lets users hide any of their posts from everyone else, but keeps them safe for them to look at in private or restore to visibility. It refrains them from deleting the posts that didn’t perform well but are close to their heart and memories.

Continuing its copy-paste nature, Instagram is also launching its Snapchat-like location and hashtag based Stories. For example, if a user in Delhi tags a photo or video with the “Delhi” location, it would appear in a series of location stories from other users who used the same tag.

Since all Instagram stories are Facebook stories and all Snapchat Stories are Messenger stories and – vice versa, social media now has become a pie of same ingredients with different tastes.


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One Tree, Many Generations | Content Pie

LG Electronics India recently celebarted its 20th anniversary by rolling out a massive plantation drive across the country. In Gurugram, the brand  planted trees in association with GEMS Modern Academy school. The unique initiative was launched in 42 cities wherein 20,000+ trees were planted in collaboration with various NGO’S, organizations, government associations, schools and colleges.


On this ocassion, Mrs. Punam Singhal, Principal, GEMS GEMS Education LogoModern Academy, Gurugram said, “The school is committed towards making Gurugram a greener city. For this, we have made many endeavours like putting tree guards, distributing Tulsi plants and planting trees across the city.”

Commenting on thiLG_logo_(2015).svgs initiative, Ashutosh pant – Regional Business head-Haryana & Rajasthan, said. “LG has been working closely on the vision of energy conservation and has been taking proactive steps for the same. This tree-plantation drive is an initiative towards keeping the environment clean and green for next generations.”

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Rejuvenate your summer style with Casio SHEEN Rose Gold watches | Content Pie

Rose Gold is the talk of the town in women’s style world. The trend has now taken over almost every style category including watches, shades, bags, smartphones and jewelry.

rose gold

Adding an oomph to this sparkling trend, Casio has introduced its SHEEN collection of Rosanne watches for fashionable and dynamic women.


SHEEN Rosanne collection is for women who are looking for a timepiece that is stylish and elegant and goes with casual and formal attires.  The stunning watches come with Swarovski Elements on bezel and Rose gold ion plated bezel, which gives a niche shimmery look. Inside the dial are the Sparkling Swarovski crystals as the hour-markers, which give more authentic appearance. 3 Dials are there to indicates Date, Day and 24hour, making it the perfect timepiece for a go-getter woman.

Price- Rs 10,995/-

Rosanne timepieces compliment your chic look with 50 meters water resistant feature to make it ideal to wear at anywhere and anytime. The series is inspired by ‘Mother of pearl’ dial, which is made of sea shells giving it a classic niche look. It is ideal for those lively women who work and believe in maintaining their persona with elegance. So, wait no longer and rejuvenate your summer style with the new Rosanne watches.

The new SHEEN collection is available at your nearest exclusive Casio showrooms, leading modern retail stores, and on official leading online partners.

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‘Flite’ signs Shahid Kapoor and Shruti Haasan as new brand ambassadors|Content Pie

Relaxo Footwears Ltd., India’s leading footwear company has signed Bollywood actors Shahid Kapoor and Shruti Haasan as brand ambassadors for its colourful and trendy brand, ‘Flite’.

Flite logo

Flite has recently nominated as the ‘Most Attractive Footwear Brand’ in India. Signifying a modern footwear brand with mass appeal, Flite is leveraging its brand equity and market understanding to expand its offerings. Consumers can choose different designs and colours to carry a trendy look for semi-formal occasions like shopping spree or hangout.

Gaurav Dua, Director, Relaxo Footwear Ltd. says” We are excited to have Shahid and Shruti on board as our new brand ambassadors for Flite. Both stars stand for modernity, freshness, self-confidence, elegance and spontaneity; everything that Flite conveys as a new-age footwear brand.”

Shahid 1
Image Source: Facebook- Shahid Kapoor and Shruti Haasan

Shahid Kapoor says“Flite is comfortable, stylish and trendy. It has everything that today’s youth seek.​ ​For me, Flite is a great brand to be associated with. I am happy to be on​ ​board”.

Shruti Haasan says, “Fashion is a form of personal expression for everyone and that is what guides our style choices. I am happy to be the face of a brand that has such a vibrant yet real youth connect.”

The new partnership will be supported by a high-octane, multi-media campaign beginning from May 2017. Besides that, the new brand ambassadors will be actively involved in a host of innovative marketing and customer experience initiatives to be rolled out by Flite.

Visit Relaxo’s online shopping portal – for most trendy and stylish footwear for this summer.

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G-Shock adds rugged look to G-STEEL with classy leather band | Content Pie

Toughness is indefinable; it can be anything from rugged and robust to unparalleled physical strength. For people who are classy with their choice and tough with their persona, toughness is being completely comfortable in their own skin. Therefore, mixing the classiness of leather with toughness of metal, G-shock has launched its new G-STEEL watches with refined leather band for a rugged and mature look.

G- Steel- Final
GST-S120L-1BDR……………………….. GST-S120L-1ADR……………………………….GST-S130L-1ADR
GST-S120L-1ADR – Rs. 15,995
GST-S120L-1BDR – Rs. 15,995
GST-S130L-1ADR – Rs. 14,995

Keeping in mind the need of today’s self-aware men, G-Shock brings trendy G-Steel watches including GST-S120L-1ADR, GST-S120L-1BDR and GST-S130L-1ADR watches for a refined demeanor and an elevated sense of style.The new G-STEEL wacthes are available in three different color variants including Black & Blue, Grey & Brown and Golden & Black, allowing customers to choose the one according to their persona.

With exquisite features like Tough Solar, Double LED light and World Time for 48 cities, the G-STEEL comes with 200-meter water resistance capacity and 1/100-second stopwatch with different measuring mode including elapsed time, split time, 1st-2ndplace times. Also, it supports five daily alarms, full auto calendar along with the Hourly Signals.

The new G-STEEL watches are available at your nearest exclusive Casio showrooms, leading modern retail stores, and also on official leading online partners.


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Lladró’s special figurines for every emotion of your Mom | Content Pie

Mothers, we love them. As a support, they are with us our whole lives, act as our biggest fans; see our greatness before we even know how to confidently move one foot before the other. Throughout our lives, our mothers shower us with gifts of love, attention, and care.

The emotions that all moms go through are precious and cannot be expressed in words. So to capture these moments and emotions as art, Lladró is offering a special Mother’s Day collection to put a smile on your Mom’s face and re-live some precious moments of your childhood.

Mommy’s Little Girl

Show your lovely mom how awesome she is and get her some special and charming presents on this special day. Lladró has put together a variety of beautiful figurines of mother portraying different emotions and expressions. Visit Lladró’s nearest store and make this day special for the special person of your life.


Delhi – G-8, Ground floor, Select City Mall, Saket
Gurgaon – G-72/73, Ground Floor, Ambience Mall, Gurgaon
Mumbai – 42, Ground floor, Atria Millennium Mall, Worli
Bangalore – 215, 2nd floor, UB City, 24 Vittal Mallaya Road
Chennai – 101, 1st floor, Bergamo Mall, KNK Road, Nungamkkam
Kolkata – S-011, ground floor, city Mall, Prince Anwar Shah Road

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Witlinger is #NowRolling at Delhi Food Truck Festival

Witlinger, one of the fastest growing and most authentic craft beer brands is rapidly catching the attention of beer lovers in India. After the successful launch of its unique initiative #NowRolling and #Witparty, the brand has taken another step by engaging with Delhi Food Truck Festival. The two-day event will be taking place at JLN Stadium, New Delhi starting from 14th-15th April 2017.

3076_Witlinger_Table Mat 2x1 ratio

Witlinger, the Official Pouring Partner of the festival endeavours to create a larger-than-life experience for its customers through youth-centric initiatives. Brand will be a part of various experiential activities like Beer Pong game, rain dance concert and many more. Reaching out to beer loving audience, Witlinger has created this partnership with ‘Delhi Food Truck Festival’ to create awareness on craft beer taste and enhance the beer drinking experience.

Mr. Anuj Kushwah, MD and Founder, Kaama Breweries says, “We are quite overwhelmed and excited to be the official pouring partner of Delhi Food Truck Festival. It is the perfect fiesta for food and beer fanatics and we cannot wait to meet all food and beverage aficionados.”

Speaking on the official pouring partnership, Shivangi Gupta, Delhi Food Truck Festival said, “It is our first attempt to bringing food, entertainment and unique craft beer adventures at one platform. We are glad to have Witlinger as our official pouring partners who will add a craft beer flavor to the palate.”

Delhi Food Truck Festival would be an extravaganza of a two days event for visitors to relish and indulge in the local, national and international cuisines served by the Top Food Trucks in Delhi-NCR.

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