DRM: A Prerequisite for OTT Platforms | Content Pie

In the present time, when we all are running for time, we still expect entertainment and information to follow us wherever we go. This has increased business opportunities for the digital biggies but at the same time it has increased their problems. Platforms like OTT (Over-the-top) are independently supporting broadcasting and technology business for providing standalone products to the consumers including audio, video and other media that can be transmitted through internet.


Since the OTT platforms are supported by internet to reach their audience on any device and at any place, it makes them equally prone to digital piracy and copyright infringement. Many of the OTT platforms, instead of curating their content, believes in having created their content as it helps them for increased popularity and engagement of the viewers. More the interesting content and compatibility is available on device, more are the chances of achieving the large users. All this accumulates to have bigger problems for the platform owners as they are constantly under pressure for protecting the content from piracy. Now DRM or Digital Rights Management is that one thing that serves these platform owners as the savior.

With the advancements in DRM, the OTT platform owners are little relieved. As the DRM helps them to have complete control over technologies that are used by device manufacturers, publishers, internet browsers, copyright holders and individuals to have the use of digital content limited. If we are getting smarter with technologies, the DRM are getting much smarter with their hands-on the growth of digital media and analog/digital conversion technologies.

So now, when we have enough knowledge of what exactly DRM is, let us understand how it works. With the OTT platforms that are moving progressively towards the fragmented and complex offerings, DRM solutions are evolving every moment towards custom-tailored systems for different devices and browsers. The DRM Platforms are used for uploading, only after you have created or requested encryption key from the DRM providers. It is vital enough for the operators to first decide, which solution is right and profitable for their business.

Since, the DRM changes for web browsers, it is important for the OTT providers to know that their content will not run, if it is protected by DRM technology. Hence, it is imperative for them to know that their content is designed in a way to support all the important DRM formats. This will give an optimally good viewing experience to their consumers and will also protect their content from being copied or pirated.

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Percept One to manage Asian Athletics Championship (AAC) 2017 | Content Pie

Percept One has won the event management mandate of the 22nd Asian Athletics Championships (AAC) 2017. The agency has alongside won the mandate for creative, activation and PR for the AAC. Organised by Asian Athletics Association (AAA), Asia’s flagship sports event is scheduled to be held between July 6 – 9, 2017 at Bhubaneswar, Odisha.


Nearly 1000 participants from 45 countries are expected to take part in the tournament. Percept One will be in-charge of creating and overseeing the complete branding, radio and television advertising, 30-city road show, press conferences and media management,  and then, the complete on-ground execution of the AAC.

“To have the op69302_p1-logo-01portunity of curating and creating an international sporting event in one of the most historically endowed cities of the country is a privilege, “ said CEO, Percept One, Nupur Mahajan. “Working for the nation is an honour, brings as it does that sense of purpose we are all, always seeking.”

For Percept One, AAC will add another feather in its portfolio of large format sporting events including Common Wealth Games, Champions Tennis League, Lusofonia Games Goa, National Games Kerala, WWE, FC Goa Launch and Sahara Pune Warriors Launch, among others.

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Snapchat and Instagram roll out new updates | Content Pie

Snapchat and Instagram today rolled out new updates for their respective users. While Snapchat introduced Custom Stories, a new form of Group Story for selective friends, Instagram has added new Archive feature to allow users archive their posts.

Snapchat: Users can create a Custom Story and can decide who can add to it and who can view. Tap the ‘Creat Story’ icon in the top right corner of the main Story page.

The new Snapchat design makes big events, trips, occassions more easier to share. Users will now be able to create global and geofenced stories with the friends of their choice. Users can contribute to as many custom Stories as they like, but they can only create three Custom Stories at a time.

Instagram: Only users can see their Archive posts. The option can be accessed by tappingon the : button in the top right corner of a post.

The new Instagram update lets users hide any of their posts from everyone else, but keeps them safe for them to look at in private or restore to visibility. It refrains them from deleting the posts that didn’t perform well but are close to their heart and memories.

Continuing its copy-paste nature, Instagram is also launching its Snapchat-like location and hashtag based Stories. For example, if a user in Delhi tags a photo or video with the “Delhi” location, it would appear in a series of location stories from other users who used the same tag.

Since all Instagram stories are Facebook stories and all Snapchat Stories are Messenger stories and – vice versa, social media now has become a pie of same ingredients with different tastes.


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One Tree, Many Generations | Content Pie

LG Electronics India recently celebarted its 20th anniversary by rolling out a massive plantation drive across the country. In Gurugram, the brand  planted trees in association with GEMS Modern Academy school. The unique initiative was launched in 42 cities wherein 20,000+ trees were planted in collaboration with various NGO’S, organizations, government associations, schools and colleges.


On this ocassion, Mrs. Punam Singhal, Principal, GEMS GEMS Education LogoModern Academy, Gurugram said, “The school is committed towards making Gurugram a greener city. For this, we have made many endeavours like putting tree guards, distributing Tulsi plants and planting trees across the city.”

Commenting on thiLG_logo_(2015).svgs initiative, Ashutosh pant – Regional Business head-Haryana & Rajasthan, said. “LG has been working closely on the vision of energy conservation and has been taking proactive steps for the same. This tree-plantation drive is an initiative towards keeping the environment clean and green for next generations.”

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Rejuvenate your summer style with Casio SHEEN Rose Gold watches | Content Pie

Rose Gold is the talk of the town in women’s style world. The trend has now taken over almost every style category including watches, shades, bags, smartphones and jewelry.

rose gold

Adding an oomph to this sparkling trend, Casio has introduced its SHEEN collection of Rosanne watches for fashionable and dynamic women.


SHEEN Rosanne collection is for women who are looking for a timepiece that is stylish and elegant and goes with casual and formal attires.  The stunning watches come with Swarovski Elements on bezel and Rose gold ion plated bezel, which gives a niche shimmery look. Inside the dial are the Sparkling Swarovski crystals as the hour-markers, which give more authentic appearance. 3 Dials are there to indicates Date, Day and 24hour, making it the perfect timepiece for a go-getter woman.

Price- Rs 10,995/-

Rosanne timepieces compliment your chic look with 50 meters water resistant feature to make it ideal to wear at anywhere and anytime. The series is inspired by ‘Mother of pearl’ dial, which is made of sea shells giving it a classic niche look. It is ideal for those lively women who work and believe in maintaining their persona with elegance. So, wait no longer and rejuvenate your summer style with the new Rosanne watches.

The new SHEEN collection is available at your nearest exclusive Casio showrooms, leading modern retail stores, and on official leading online partners.

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‘Flite’ signs Shahid Kapoor and Shruti Haasan as new brand ambassadors|Content Pie

Relaxo Footwears Ltd., India’s leading footwear company has signed Bollywood actors Shahid Kapoor and Shruti Haasan as brand ambassadors for its colourful and trendy brand, ‘Flite’.

Flite logo

Flite has recently nominated as the ‘Most Attractive Footwear Brand’ in India. Signifying a modern footwear brand with mass appeal, Flite is leveraging its brand equity and market understanding to expand its offerings. Consumers can choose different designs and colours to carry a trendy look for semi-formal occasions like shopping spree or hangout.

Gaurav Dua, Director, Relaxo Footwear Ltd. says” We are excited to have Shahid and Shruti on board as our new brand ambassadors for Flite. Both stars stand for modernity, freshness, self-confidence, elegance and spontaneity; everything that Flite conveys as a new-age footwear brand.”

Shahid 1
Image Source: Facebook- Shahid Kapoor and Shruti Haasan

Shahid Kapoor says“Flite is comfortable, stylish and trendy. It has everything that today’s youth seek.​ ​For me, Flite is a great brand to be associated with. I am happy to be on​ ​board”.

Shruti Haasan says, “Fashion is a form of personal expression for everyone and that is what guides our style choices. I am happy to be the face of a brand that has such a vibrant yet real youth connect.”

The new partnership will be supported by a high-octane, multi-media campaign beginning from May 2017. Besides that, the new brand ambassadors will be actively involved in a host of innovative marketing and customer experience initiatives to be rolled out by Flite.

Visit Relaxo’s online shopping portal – www.shopatrelaxo.com for most trendy and stylish footwear for this summer.

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G-Shock adds rugged look to G-STEEL with classy leather band | Content Pie

Toughness is indefinable; it can be anything from rugged and robust to unparalleled physical strength. For people who are classy with their choice and tough with their persona, toughness is being completely comfortable in their own skin. Therefore, mixing the classiness of leather with toughness of metal, G-shock has launched its new G-STEEL watches with refined leather band for a rugged and mature look.

G- Steel- Final
GST-S120L-1BDR……………………….. GST-S120L-1ADR……………………………….GST-S130L-1ADR
GST-S120L-1ADR – Rs. 15,995
GST-S120L-1BDR – Rs. 15,995
GST-S130L-1ADR – Rs. 14,995

Keeping in mind the need of today’s self-aware men, G-Shock brings trendy G-Steel watches including GST-S120L-1ADR, GST-S120L-1BDR and GST-S130L-1ADR watches for a refined demeanor and an elevated sense of style.The new G-STEEL wacthes are available in three different color variants including Black & Blue, Grey & Brown and Golden & Black, allowing customers to choose the one according to their persona.

With exquisite features like Tough Solar, Double LED light and World Time for 48 cities, the G-STEEL comes with 200-meter water resistance capacity and 1/100-second stopwatch with different measuring mode including elapsed time, split time, 1st-2ndplace times. Also, it supports five daily alarms, full auto calendar along with the Hourly Signals.

The new G-STEEL watches are available at your nearest exclusive Casio showrooms, leading modern retail stores, and also on official leading online partners.



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