“The monuments of wit survive the monuments of power” – Francis Bacon
Only if I could be funny enough to make this blog humorous, I’d be a happier writer. But it’s true, isn’t it? We are living in the time where no language is louder than wit or sarcasm. Today, comic timing is delivering more results than office timing (bad try :P). The branding has taken a whole new form as many brands are using witty, sarcastic, and clever communication for marketing and promotion.
There is content and then there is wacky content. And dear friends, I’m pretty sure you remember the remarks dripping with sarcasm more than anything. So, in this cosmic world of eternal drools and immortal existence of wit; let’s talk about how brands are using the ‘witgasm’ for their best.
Amul butter never disappoints when it comes to entertaining us with its witty take on cricket, movies, politics, sports, and current events. The brand says it loud, clear, and witty. This strategy has given the brand a unique identity among marketing folks as well as its target audience. Its witty communication not only engages the audience but also works as a magic wand to sell the product.
Let’s talk about Zomato. The brand surely has got a quirky writing and marketing team. Though the brand is controversy’ favorite child, yet it has managed to grab the attention with its social media content and campaigns. It perfectly blends the sarcasm with wit. With its catchy communication, the brand has created huge buzz on all channels – social media, print, and outdoor.
It’s good to have brands like Durex :P. Though its ads might not find a spot on TV but its content is always spot on. Its communication always have a touch of humor that brings a smile on your face for sure. To tell things with a bit of satire and wit, that too without hurting sentiments is what the brand has mastered on social media.
We always love something that brings a smile to our face. Don’t we? Using wit and humor is a smart move as people especially the youth audience like such kind of brand communication. Therefore, more brands are playing the song of sarcasm to strike the right chord with their target audience. Being witty is the new cool and brands are using this tool to sell products and entertain their audience. So what are you waiting for? #Sayitwithwit