How to review a Social Media campaign

India is the new EDM destination for international artists and to leverage this opportunity, Karbonn, India’s leading Smartphone Company sponsored the much-awaited ‘David Guetta India Tour 2014’ as the Title Sponsor of the event. The Grammy award winning DJ David Guetta performed in Delhi on 19th and in Bangalore on 21st Dec 2014.

Offering a lifetime experience to David Guetta fans, Karbonn introduced exciting online contests on Facebook and Twitter to engage its target audience and create a buzz around the show. The participants were asked to follow Karbonn’s page on Twitter and like the Facebook page to stand a chance to win couple passes to the concert. Additionally, a lucky winner each from Delhi and Bangalore was selected to get a once-a-lifetime opportunity to catch up with the world-renowned DJ.

Contest:

Facebook

The updates were made on Karbonn’s official Facebook Account wherein the event details and ticket links were posted to create hype around the concert. A contest was announced for audience to offer a chance to win free entry passes from Karbonn Smart. Some common questions related to David Guetta and his music was asked on the wall every day. During the contest, one lucky winner was selected on daily basis to intensify the engagement on the official page of the Karbonn.

Twitter

On 17th December, Karbonn Smart started a Twitter contest on its official twitter handle- KarbonnSmart. Using the #DavidGuettaIndiaTour hashtag, the tweeples were asked to answer ‘why they wanted to see David Guetta live’ to win a chance to get an invite to the David Guetta Live show. With the huge engagement on Karbonn Smart timeline, the hashtag started trending on Twitter at #5 and at #1 in promoted trends. Soon after with an immense response to the contest, the trend crossed #LoveBhiGiftsBhi and trended at #3 in India for hours.

Taking Twitter by storm, the #DavidGuettaIndiaTour trended at #1 in India with 10,000+ tweets mentioning the hashtag. During the contest, the brand’s official Twitter handle garnered 130 new followers. Going forward, with over 5.9 Mn impressions on Twitter, #DavidGuettaIndiaTour trended PAN India and received an amazing response from the participants.

The night of nerve-wracking EDM show entertained the audience in Delhi and Bangalore and helped Karbonn to reach out to the large consumer segment. Thrilled by the Grammy winning DJ David Guetta’s rumbling performance, audience appreciated the brand for its youth-centric initiative and unbiased consumer engagement activities.

Result:

 Facebook

Karbonn Smart launched the campaign on 11th Dec, and by 19th Dec, the contest generated 84583 interactions and 1126664 Post reach. The Facebook page gained 3627 new fans and garnered 83701 total likes along with 655 Total Comments and 227 Total Shares during the activity.

Twitter

Thanks to the exceptional response of tweeples, #DavidGuettaIndiaTour received huge response with 10,546 tweets and 5000+ Mentions and trended #5, #3 and then #1 position in India.  Karbonn Smart’s Twitter handle garnered 225 new followers and the trend received over 5.9 Mn impressions on Twitter.

Note: I curated and created content for Karbonn Mobiles. Copyright laws apply.

 

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