Art & Interior · Content Writing

How to write an effective press release | Content Pie

A press release is a written communication mostly used in PR and media industry. It is generally written in inverted pyramid order: most important info at first, then important info and then general or less important info in the last. Companies, brands, artists and celebrities use this media tool to make announcement, introduce a new product or service, promote their creative work  and deliver their message to the audience via different online and offline media.

Main elements of a Press Release:

  • For Immediate Release/Hold for Release Until (Date) – If the release is ready to go or gets delayed (sometimes called, Embargo)
  • Headline – title of the release/announcement (always keep it to-the-point)
  • Sub-head – explains the headline or offers additonal relevant information
  • Dateline – city, state and date of the release
  • Intro – a strong and attention-grabbing introductory paragraph (try to cover all Ws” of journalism—Who, What, When, Where, and Why)
  • Body Copy- more details with quote from spokesperson or representative of the company
  • Boilerplate – a brief of about the company or person featured in the release


(Headline) Eminent artist, Dr. Archana Srivastava launches her art exhibition ‘Divinity’ at Lalit Kala Akademi, Delhi

(Sub-Head) ~The paintings depict different aspects of Lord Krishna’s life journey and His divine acts~

(Dateline) New Delhi, August XX, 20XX:

(Intro) Dr. Archana Srivastava, a contemporary artist exploring Indian history and culture while experimenting with different genres like figures, abstracts, landscapes and portraits today announced the launch of her thought-provoking exhibition titled ‘Divinity’ in the capital at Lalit Kala Akademi. Starting  from October 4, the exhibition, ‘Divinity’ is a series of sixteen paintings depicting artist’s offering to Lord Krishna, where she portrays various facets of the His personality and divine acts.

(Body Copy)The art exhibition was launched in the presence of eminent leaders including Honorable Union Home Minister, Shri Rajnath Singh and Shri Suresh Prabhu, Honorable Minister of Railways, Govt. of India. Bollywood celebrities like Sunil Shetty, Zayed Khan, Armaan Kohli, Paresh Rawal, Jackky Bhagnani, Rohan Kapoor graced the occasion along with former Indian cricket captain Kapil Dev and ace playback singer Suresh Wadekar.

(Body Copy) Lord Krishna’s numerous leelas; ordivine acts and Radha’s intense love for Him have been celebrated extensively in both literature and miniature painting in ‘Divinity’. In addition to conventions, Archana has added her own visual vocabulary particularly to paint the transcendental aspect of the lord, Vaishnava philosophy being her lodestar. She has commenced her series with an invocation to the Dashavataras – the ten avatars of Vishnu, arrayed in a circle, Krishna on the top affirming his supreme status.

(Quote) Speaking on the launch, the eminent artist Dr. Archana Srivastava said, “I am an ardent devotee of Lord Krishna. Mere mention of this word conjures up myriad images of His numerous mesmerizing ‘leelas’ in my devout mind. The artist in me has always been yearning to portray this vivid mental imagery on canvas and present the same before the viewers. ‘Divinity’ is my latest collection of paintings based on my musings on Lord Krishna. An eternal guide to the faithful, He is the sole inspiration behind this exhibition.”

‘Divinity’, an amazing portrayal of philosophy and spirituality speaks out to everyone from confused lost souls to enlightened minds. The art exhibition on Krishna and Bhagvadgita’s transcendental messages will be on display at “Lalit Kala Akademi” in Delhi from 4th – 18th October 2015 (11am – 7pm).

(Boilerplate) About Artist:

Dr. Archana Srivastava is a contemporary artist with a background of Indian history and culture. In last two decades, she has experimented with different genres like figures, abstracts, landscapes and portraits. While oil on canvas remains her favourite medium, she has adopted various themes for her solo exhibitions in the past. In her solo exhibition titled “MONTAGE” in November 1999 at “Nehru Centre Art Gallery”, Mumbai, her seven-part narrative series on Budhha was devoted to Gautam Buddha, his life and his philosophy. This won her “Nirdhar Woman 2002” award presented by Dragon Palace Temple Trust, Kamptee in collaboration with Mother Noriko Ogawa Society, Japan. With her exhibition titled “REFLEXIONS” in “Jehangir Art Gallery”, Mumbai in October 2001, she paid tribute to various Indian classical poets and also portrayed urdu verses by famous Urdu poet Mirza Ghalib.



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