The trend of meeting and greeting on beer is rapidly growing in India. Today, more and more people are getting hooked to the concept of freshly brewed crafted beer. Drinking beer is the new way of opening a conversation because you open a bottle or two and then starts never-ending talks, fun, and nostalgic experiences. Craft beer is swiftly grabbing the taste of millennials who want to enjot the taste of healthy, light and freshly brewed drinks. This trend is not only bringing changes in the whole concept of consuming drinks but also creating new business avenues for entrepreneurs in fast emerging alco-beverage industry.
The idea of drinking beer is changing with the fact that now people are going for beer taste rather than having a kick after drinking any alcoholic drink. With fresh craft beer scene in India, beer cafes are now delighting their guests with new taste and flavors, which were unexplored by Indian beer lovers before. Craft beer brings a collection of experiences from around the world. Some beer brands take inspiration from the UK’s vibrant craft beer scenario to offer consumers with tangy and fruity beer taste in the original ale and wheat combinations.
Craft beer has slowly created a niche as ‘Any Time’ beer because of its perfect and balanced blend of zesty sweet citrus flavors and aroma with the spiciness from the yeast. The White Ale beer is the refreshing wheat beer with a lingering taste of orange zest and spices. It is cloudy and partially filtered and has fruity flavors making it easy to drink beer any time of the day. The crisp beer is brewed with mix of wheat and malt and using traditional Ale yeast. Today, Indian consumers are ready to experience the honest and real craft beer experience with the changing lifestyle and beer consumption pattern.
Going apt with this trend, a number of microbreweries have been set up in major Indian cities to offer the Indian beer lovers with varied and premium quality craft beer. India per capita beer consumption is close to 1.4 liter annually, which is very low when compared to world’s average of 65 liter annually. There is no doubt that India will be one of biggest beer market in coming years. Catering to this huge demand, Craft Beer will take the beer lovers on a flavorsome adventure of rich taste and experience.