How to write content for a media invite

An event has come up and you are busy with things like press release, creatives, giveaways and media list. What is left now? Approvals from client on last minute additons. May be. But there is something more important that needs your attention. An INVITE. A simple, interesting and informative invite comes handy when you want to create a buzz and highlight the USPs of an event, product launch or press conference.

The content of an invite should always be in sync with your PR or marketing communication. It should never be boring and cluttered. Always keep it crispy, exclusive and grammatically correct. Never forget to include these things:

  • A catchy/funny/unique intro or Headline
  • Name of the event/ocassion and relevant information
  • Name of Chief Guest or Showstopper (if any)
  • Major Highlights/USPs
  • Venue, Date and Timing

Example 1:

Event: New Business Launch || Brand: Royzez.com

“A Befikar Shopping Experience is Knocking at Your Doors”

We
cordially invite you
to

grace the launch of our online shopping portal and raise the curtains

in the presence of Bollywood actress

Ileana D'cruz

and our esteemed mentors

Mr. Nitish Roy, CVO, Royzez.com
Mr. Rahul Sethi, COO, Royzez.com

and enjoy the evening with 
the king of wicked sense-of-humor, Angad Singh Ranyal
at
The Lalit, Barakhamba, New Delhi
Date: XX July XXXX
Time: 12 noon followed by lunch

| Looking forward for your courteous presence |

RSVP

Example 2:

Event: Brand Launch || Brand: Witlinger Beer

RICH BEER. RICH TASTE. RICH EXPERIENCE

We
joyfully invite you to the
Brand Launch
of
India’s First Crafted Beer
WITLINGER
by Kaama Impex Pvt. Ltd.

and get a taste of Britain’s premium crafted beer in India
at
British High Commission
Chankyapuri, New Delhi
on
Friday, 22 April 2016
5 PM onwards

Note: I curate and write content for Royzez.com and Witlinger Beer. Copyright laws apply.

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