Content Writing

How to write content for a media invite – Samples | Content Pie

An event has come up and you are busy with things like press release, creatives, giveaways and media list. What is left now? Approvals from client on last minute additions. May be. But there is something more important that needs your attention. An INVITE. A simple, interesting and informative invite comes handy when you want to create a buzz and highlight the USPs of an event, product launch or press conference.

The content of an invite should always be in sync with your PR or marketing communication. It should never be boring and cluttered. Always keep it crispy, exclusive and grammatically correct. Never forget to include these things:

  • A catchy/funny/unique intro or Headline
  • Name of the event/ocassion and relevant information
  • Name of Chief Guest or Showstopper (if any)
  • Major Highlights/USPs
  • Venue, Date and Timing

Example 1:

Event: New Business Launch || Brand:

“A Befikar Shopping Experience is Knocking at Your Doors”

cordially invite you

grace the launch of our online shopping portal and raise the curtains

in the presence of Bollywood actress

Ileana D'cruz

and our esteemed mentors

Mr. Nitish Roy, CVO,
Mr. Rahul Sethi, COO,

and enjoy the evening with 
the king of wicked sense-of-humor, Angad Singh Ranyal
The Lalit, Barakhamba, New Delhi
Date: XX July XXXX
Time: 12 noon followed by lunch

| Looking forward for your courteous presence |


Example 2:

Event: Brand Launch || Brand: Witlinger Beer


joyfully invite you to the
Brand Launch
India’s First Crafted Beer
by Kaama Impex Pvt. Ltd.

and get a taste of Britain’s premium crafted beer in India
British High Commission
Chankyapuri, New Delhi
Friday, XX April XXXX
X PM onwards



Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s