Kaama Impex Pvt. Ltd. has launched India’s first craft beer ‘Witlinger’ in Goa to offer a real and honest craft-beer experience to beer lovers. The New Delhi-based alco-beverage venture, Witlinger Beer brings United Kingdom’s 130-year old brewing legacy to India with its unique category of wheat beer. The brand has also introduced its first-of-its-kind Beer Culture Outlet ‘Wit Bar by Witlinger’ in Goa to offer premium quality beer served with the yummiest pub food.
The company is aggressively expanding its market reach and plans to capture 80% of the premium beer market in Goa in next 3 months. As the peak season has already been started, the brand targets to do total 30,000 cases by March 2017 in Goa. Witlinger is the most sold Wheat Beer in Delhi and the company aims to repeat the same success in Goa market. To enhance the celebration and create a culture of quality beers and amazing food, the ‘Wit Bar by Witlinger’ will offer a place and ambience where beer lovers could hang out socially without getting bombarded with loud music. Additionally, the company has also planned several events and marketing campaigns to focus on domestic consumers.
Speaking on the launch, Anuj Kushwah, Managing Director and founder of Kaama Impex Pvt. Ltd said, “Goa is a key market for us as it has a huge potential for craft beer due to heavy influx of domestic as well international travelers. Kaama Impex has been doing business in Goa for over 4 years and we understand the taste and demands of consumers in the region. We have launched Witlinger with a sole idea of providing consumers a premium quality taste of craft beer. We are here to enhance the beer drinking experience and beer lovers would be happy to enjoy the unique taste of Witlinger when holidaying in Goa.”
Witlinger Beer is the refreshing wheat beer with a lingering taste of orange zest and spices. It is cloudy and partially filtered and has fruity flavors making it easy to drink beer any time of the day. The crisp beer is brewed with mix of wheat & malt and using traditional Ale yeast. The beer is being launched in two variant namely Witlinger Wheat Ale and Witlinger Lager and will be sold at Rs 150 and Rs 160 per bottle respectively.
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