Content Writing · Fashion · Lifestyle · Marketing & Branding

Numero Uno becomes style partner of ‘Ae Dil Hai Mushkil’

Bringing life to the season style, India’ most fashionable denim brand, Numero Uno Jeanswear has become the style partner of upcoming movie ‘Ae Dil Hai Mushkil’ starring Ranbir Kapoor, Anushka Sharma and Aishwarya Rai Bachchan. The brand has launched its new AW’16 collection inspired by the film directed by Karan Johar.

Promoting its exclusive collection, the brand is running a festive campaign wherein 10 winners will get a chance to meet Ranbir Kapoor. Customers can check out Numero Uno’s Facebook page ( to participate in the contest.

Image Credit: Numero Uno Jeanswear, Facebook Page

To highlight this campaign, the brand has also introduced a 30 sec co-branded TVC with Ranbir Kapoor and Dharma Productions. The TVC brings alive the spirit of festivity while celebrating love, friendship and life in line up to the film’s music, lively characters and stylish outlook.

Offering a great mix of emotions like love, romance and friendship, Ae Dil Hai Mushkil is high on style and serves a higher purpose of creating a unique style statement for individuals. Numero Uno’s collection comprises Ranbir’s must-have cool outfits like colorful t-shirts, stylish denim shirts, comfortable yet classy denims and trendy casual wear. Giving an autumn winter feel to the styles, the collection is dominated by bright solids, stripes and a mix of glamorous prints.



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