India’s first craft beer brand also introduces its ‘Witparty’ concept for beer lovers in India
Creating awareness about craft beer and educating the beer community on international drinking trends, India’s first craft beer brand, Witlinger has unveiled its new innovative campaign- #NowRolling. The brand has also introduced ‘Witparty’, a fresh concept wherein end users get a chance to organize their own party sponsored by the brand.
#NowRolling campaign is first-of-its-kind concept in India conceptualized around educating and generating awareness on beer drinking habits to create an authentic experience of crafted beers. The campaign aims to target the beer lovers with interesting awareness drive around craft beer drinking experience. The trained staff and beer experts of Witlinger will take the consumers’ experience to whole new level with tips on pouring, drinking, and enjoying the best of craft beer.
‘Witparty’ is conceptualized to target the beer lovers as brand advocates and offer them the zesty flavor of Witlinger. The Wheat Ale beer is created with a sole idea of providing the Indian consumers with varied and premium quality craft beer. It is cloudy and partially filtered and has fruity flavors making it easy to drink beer any time of the day. It is brewed with mix of wheat & malt and also contains yeast, which should be evenly distributed throughout the beer by gently rolling the bottle back and forth before opening to pour.
For more info, visit Witlinger’s Facebook page.