How to write content to address a specific problem | Content Pie

Sky’s the limit but when it comes to digital content, you need to play around limits only. While Twitter gives the liberty of 140 characters, the mobile app design makes it more complicated for a content person. App content is all about- speak more, write less. So how to win the game when you have to play around limited characters?

Here are some examples:

Scenario: No search result page 
Characters: 30
- Well, it happens. Let’s try again
- Oops! No results for this query
- Try again with right keyword
Scenario: Page taking longer to load 
Characters: 30
- Hang on! We are just reaching there
- Sleepy server is waking up slowly
- High five for your patience!

Scenario: Payment failed 
Characters: 30
- Hold on! We are working on it
- Sorry Patron. Let’s try again
- We can make it work. Try again

Scenario: You received credits from a friend 
Characters: 20
- Sam gives you $5 credit
- Enjoy your $10 credits
- $5 credits. Lucky you!

Note: Copyrighted Content.


Numero Uno becomes style partner of Ae Dil Hai Mushkil

Bringing life to the season style, India’ most fashionable denim brand, Numero Uno Jeanswear has become the style partner of upcoming movie ‘Ae Dil Hai Mushkil’ starring Ranbir Kapoor, Anushka Sharma and Aishwarya Rai Bachchan. The brand has launched its new AW’16 collection inspired by the film directed by Karan Johar. Promoting its exclusive collection, the brand is running a festive campaign wherein 10 winners will get a chance to meet Ranbir Kapoor. Customers can check out Numero Uno’s Facebook page ( to participate in the contest.

Image Credit: Numero Uno Jeanswear, Facebook Page

Speaking about this association, Mr. Narinder Singh, MD, Numero Uno Jeanswear said, “We are really excited and happy about this association with Dharma Productions. Karan Johar’s movies are well thought out with amazing story and screenplays. There is an infectious energy about Ranbir, Anushka and Aishwarya and they all are remarkable talents. We have been styling the youth of the country for last three decades and being the style partner of Ae Dil Hai Mushkil is a natural connect. The movie-inspired look is exclusively available on all Numero Uno outlets across India.”

To highlight this campaign, the brand has also introduced a 30 sec co-branded TVC with Ranbir Kapoor and Dharma Productions. The TVC brings alive the spirit of festivity while celebrating love, friendship and life in line up to the film’s music, lively characters and stylish outlook.

Offering a great mix of emotions like love, romance and friendship, Ae Dil Hai Mushkil is high on style and serves a higher purpose of creating a unique style statement for individuals. Numero Uno’s collection comprises Ranbir’s must-have cool outfits like colorful t-shirts, stylish denim shirts, comfortable yet classy denims and trendy casual wear. Giving an autumn winter feel to the styles, the collection is dominated by bright solids, stripes and a mix of glamorous prints.

Note: I curate and write content for Numero Uno. Copyright laws apply.

India’s first craft beer ‘Witlinger’ now comes to Goa

Kaama Impex Pvt. Ltd. has launched India’s first craft beer ‘Witlinger’ in Goa to offer a real and honest craft-beer experience to beer lovers. The New Delhi-based alco-beverage venture, Witlinger Beer brings United Kingdom’s 130-year old brewing legacy to India with its unique category of wheat beer. The brand has also introduced its first-of-its-kind Beer Culture Outlet ‘Wit Bar by Witlinger’ in Goa to offer premium quality beer served with the yummiest pub food.

The company is aggressively expanding its market reach and plans to capture 80% of the premium beer market in Goa in next 3 months. As the peak season has already been started, the brand targets to do total 30,000 cases by March 2017 in Goa. Witlinger is the most sold Wheat Beer in Delhi and the company aims to repeat the same success in Goa market. To enhance the celebration and create a culture of quality beers and amazing food, the ‘Wit Bar by Witlinger’ will offer a place and ambience where beer lovers could hang out socially without getting bombarded with loud music. Additionally, the company has also planned several events and marketing campaigns to focus on domestic consumers.

Speaking on the launch, Anuj Kushwah, Managing Director and founder of Kaama Impex Pvt. Ltd said, “Goa is a key market for us as it has a huge potential for craft beer due to heavy influx of domestic as well international travelers. Kaama Impex has been doing business in Goa for over 4 years and we understand the taste and demands of consumers in the region. We have launched Witlinger with a sole idea of providing consumers a premium quality taste of craft beer. We are here to enhance the beer drinking experience and beer lovers would be happy to enjoy the unique taste of Witlinger when holidaying in Goa.”

Witlinger Beer is the refreshing wheat beer with a lingering taste of orange zest and spices. It is cloudy and partially filtered and has fruity flavors making it easy to drink beer any time of the day. The crisp beer is brewed with mix of wheat & malt and using traditional Ale yeast. The beer is being launched in two variant namely Witlinger Wheat Ale and Witlinger Lager and will be sold at Rs 150 and Rs 160 per bottle respectively.

Note: I curate and write content for Witlinger Beer. Copyright laws apply.


Add a zesty flavor to this festivity with Witlinger craft beer

This festive season wrap your hands around the new curvy bottles of India’s first authentic craft beer Witlinger and wet your throats with a zesty flavor of honestly crafted Wheat Ale beer. Enjoy a flavorsome togetherness and add more fun to your celebration with freshly brewed craft beer, which brings 130 years legacy of traditional brewing expertise from United Kingdom to India.

Adding a festivity spirit to this season, the brand is offering free merchandise on the purchase of 4-bottle case as a perfect gift option for your beer buddies. The brand has also introduced its unique English Beer Café, ‘Wit Bar by Witlinger’ in Goa and will launch the same in Delhi and Mumbai by the end of this fiscal year.

Witlinger by Kama Impex Pvt. Ltd is brewed with a sole idea of providing the beer lovers with varied and premium quality craft beer experience. The White Ale beer is the refreshing Belgium style wheat beer with a lingering taste of orange zest and spices. It is cloudy and partially filtered and has fruity flavors making it easy to drink beer any time of the day. The crisp beer is brewed with wheat malt and using traditional Ale yeast.


Available in two variants, Witlinger Wheat Ale and Witlinger Lager, the bottle is priced at Rs 150 and Rs 160 per bottle in Delhi and Mumbai market respectively. The packaging and designing take cues from a traditional Belgium bottle profile, thus bringing a signature look of finest, premium and adventurous beer brand. The ‘Any Time’ beer is already is big hit in major bars, retail outlets, restaurants, clubs, 5 star hotels and cafes including Beer café, Warehouse, Townhouse, Open House and Lord of Drinks among others.

Note: I curate and create content for Witlinger Craft Beer. Copyright laws apply.

How to write targeted content on festivals and special days | Content Pie Blog


Creating targeted content during the festivity  is a good strategy if you are aiming to gain an impressive online and offline traffic. Consumers are constantly reading or searching for useful products and services during festival season and serving the fresh and hot content on their plate can create a magic for your overall marketing and PR strategies. With interesting and impactful stories and features, brands can reach out to their audience in most strategic manner and can leverage the ongoing  buzz on all traditional as well as digital channels.

Consumers are always at the advantage of skipping your news or creative and clicking on next interesting thing. So, the content should always be in relevant to what do they want and what can you offer. There is no rocket science here but the Art of Persuasion is required here. Impressively crafted words can connect your audience with the importance and spirit of a festival or special day. While the product features remain fixed, creativity does not. You can always tweak the content as per the occasion and connect it with your promotional strategies.

So how to write festive content that can sell or at least hold the attention of your audience?

Here are some examples:

This Rakhi, create an unforgettable bonding with Videocon Krypton 3 V50JG

The bonding between a brother and sister goes a long way that includes a good share of fights, arguments, laughter and many unforgettable moments of life. The one person you hate disappointing is your brother or sister who either looks up to you or has looked after you in some way or the other. This Raksha Bandhan, celebrate this special bond and bring an ‘Unlimited Entertainment’ in their life with new Videocon Krypton3 V50JG smartphone. The smartphone is a perfect gift for your sibling, making the Rakhi festival more fun, memorable and full of happiness.

Videocon Krypton3- the Best Gift for Dads  This Father’s Day

 No matter what taste your father has in tech, there is no better time to introduce him with something new on his special day. Father’s Day is around and it is the right time is to make a choice on the best tech gift for the person, who bought you all the gadgets in your childhood. On this Father’s Day, appreciate him for his efforts and revive the precious memories with the latest Videocon Krypton3 V50JG smartphone. The smart device comes handy when your father is in need of a value-for-money and tech led possession.

Spark up your friendship with Videocon Krypton3 V50JG

Friendship Day is around the corner and it is time for a well thought gift for your friends and loved ones. While options are varied, you must be looking for something that reflects memories, connectivity and an unconditional love for a precious person in your life. What can be a better gift than a cool, stylish and value-for-money smartphone. The new Videocon Krypton 3 V50JG is one present that is going to spark up your friendship with your friend and add more fun to your celebration with amazing camera, fast internet and unlimited entertainment features.

Casio adds fervour to this festive season with its new Enticer watches

Festival season brings along with it the excitement of gifting and indulgence. To sum up the true spirit of festivity this season, Casio has introduced an exclusive collection of Enticer watches, a perfect gifting option during the upcoming months of fervour and celebrations. Pamper your loved ones with overwhelming gifts and what better to choose than a valuable timepiece. The new collection combines style with design to bring out the festive excitement in a stylish way.

Enjoy the spirit of Christmas with Casio’s stylish watches

As the Christmas season is approaching, the surroundings are echoed with the musical chimes and joy of celebration. To extend the feelings of excitement and offering a perfect choice for gifting, Casio India today announced two new watch models – the stylish Edifice EFR-547SG-7AV for men and elegant Sheen SHE-3034SG-7A for women. Tailored to match with the style of today’s self-motivated and energetic consumers, the new models are crafted with exquisite material and come with modern features and designs.

Celebrate the eternal bond this mother’s day with Casio SHEEN watches

Make this Mother’s Day memorable for your everything by not only making her feel special but also letting her know how much she means to you. Casio brings a perfect gift option with its Sheen timepieces to create a special bond with your mother on this occasion. Casio bestows the best of its elegantly designed Sheen watches characterized by femininity and elegance. SHEEN is a series of unique, versatile, and purely analogue timepieces characterized by the feminine features. The new collection unveils a new era of round-the-clock masterful, feminine, and modest design that brings utmost elegance to your mom’s fashion collection.

Casio’s exclusive Women’s day watch collection celebrates Womanhood

The world looks more beautiful with our favourite women around as a mom, sister, girlfriend and wife. They give a shape to our life with their affection and constant support. They make us feel strong when we are most vulnerable. As Women’s day is just around the corner, make this day surprising by not only making her feel special but also letting her know how much you love her as a beautiful and inspiring woman. Casio creates a perfect gift option for this occasion with its new collection ofelegantly designed SHEEN watches. Choose a gift today that will lay the ground for an ever-lasting and strong relationship tomorrow.

Note: I curate and write content for Casio India and Videocon Smartphone. Copyright laws apply.



Start-up News: Extracarbon to close $1mn funding via Enablers

Gurgaon-based  start-up to raise funding from Enablers’ parent company, ValPro Capital and other HNIs

Gurgaon-based online start-up, ExtraCarbon backed by waste management company Greentooth Technologies Pvt. Ltd is all set to raise $1mn funding via in the next few months. Enablers’ parent company ValPro Capital along with other HNIs will be investing money in the startup, which uses connected devices to manage waste disposal and management.

Founded in 2013 by Gaurav Joshi, an MBA from the University of Wales and Anant Avinash, the company collects recyclable waste from homes and commercial places, and sends the material to recyclers. It gives customers either cash or reward points on dashboard to encourage more and more people to pass on their garbage. The customers can redeem these points on, a separate reward platform to buy appliances, groceries, personal care, and beauty products. The company is present in Delhi-NCR, Lucknow, Ludhiana, and Patiala. It does more than 100 daily pick-ups in the four cities.

Extracarbon has been working with for fund raising process and looking to close the $1mn round in the next few months. Enablers, the deal-enabling platform is engaged in executing funding process and implementing growth plans for Extracarbon through raising capital.

Note: I curate and write content for Copyright laws apply.

How To Write A Travel Article | A Short Guide To Travel Writing

Sharing ideas, stories and lifestyle has become a trend today. People are doing everything to be in attention and let others know what they are up to. Traveling is the most discussed topic online as more and more people are coming up with awe-inspiring travel stories and conversations. Blogging has become a strong medium for personal branding and experiential content is bringing like-minded audience closer than ever.

An appealing and interesting content can attract travel start-ups, travel companies and media publications for their blogs or travel columns. Remember, the world is hungry for good content and brands are always on the look out for travel writers who can create impactful articles and stories.

But here comes the first hurdle: how to write a travel article or story? While professionals can write while exploring, newbies keep wondering how to express their wonderful experience. For the latter, here is a SIMPLE tip: just pick a pen and paper or laptop or smartphone and start drafting your first travel story. Take one step a time and make your way to tell your travel experiences to the world.

There is no fixed rule and format but here are some useful tips to write an effective article:

  • Interesting intro/heading

An interesting introduction gives your readers a strong reason to read your 800-1000 words article. Persuade them with phrases, humour, dialogues and hold their attention.

  • Story flow

Traveling is a series of events. Some events might not be relevant to include. So follow your intro and expain it in the most engaging way possible.

  • Objective

Always have an objective in mind while explaining things. Bring your readers to same page and then let them experience everything through your words.

  • Visual Appeal

Once you have a story flow and objective, gather the pictures that fit it. Keep poking your readers’ imagination until they join you in your story.

  • Authenticity

There is no scope for fiction here. Refrain from mentioning imaginary events, people and places. Provide your audience the actual story and motivate them to pack their backpack.

Here is an article I worked on for Chhattisgarh Tourism Board while handling their PR & Content mandates:

Hidden treasures remain unexplored in Chhattisgarh, the ‘Land of Surprises’

A 15-year old name with more than 20,000 years old legacy, this is one place in India where an undiscovered land is strongly guarded by nature, tradition and culture. Home to unchartered forests, exotic wild animals and mysterious turns of pathways that promise adventure and exploration, Chhattisgarh is a turly a ‘Land of Surprises’. The majestic state attracts adventurists with its lineage of ancient known and mysterious treasures.

A visit to Chhattisgarh is akin to a sense of discovery much similar to the ones experienced during discovery voyages done by early explorers like Christopher Columbus, Marco Polo and Vasco Da Gama among others. True to the experience, Chhattisgarh offers surprises at every step, where you are pleasantly surprised at the variety of anecdotes on offer. Imgagine this, Bastar, a prehistoric destination is the living place of one of the oldest and the most talented tribal communities of the world. The community indulge in the timeless activity of Ghotul that is a very evolved and liberated socializing system, where young people interact, seek friendships, relationships and much more. Now you know where the inspiration for ‘Today’s Social Networking’ comes from.

Home to the country’s largest waterfalls and of forests as dense and diverse as the Amazon rainforests, Chhattisgarh boasts of more than 80% of bio-diversity that is unfounded anywhere across the country. The state is so diverse that sometimes it is really surprising to imagine that such a diverse landscape exists in the cacophony of urban architecture of the country. Some of the standout places worth visiting in Chhattisgarh are the famous Chitrakote Falls or more famously know as ‘the Niagara Falls of India’. Situated in the Bastar district, the Chitrakote Falls with a drop of over 100ft form via the merger of Indravati, Hasdeo, Sheonath and Mahanadi rivers, making it the most expansive falls in the country. The swollen falls during Monsoons are a sight to behold as they create the most panoramic and awe-inspiring scenic visuals ever.

Known as ‘Milky Falls’, the Triple Falls of Tirathgarh are forth loaded and milky all year round. Located in the Kanker Valley, which is known for its dense vegetation and virgin untouched forests, the Falls are the jewels, which even gods could not touch. A trekker’s paradise the actual challenge is to trek upto an ancient Shiva Temple on the opposite hills that presents challenges of the highest orders to experienced travellers. While the trek is strenuous, the views from the top are heavenly. No doubt Lord Shiva chose these forests to bestow his divine blessings.

Nearby are situated the famous and dark Kotumsar Caves that are the deepest and longest underground caves. With a deepness of over 300 feet into the womb of earth, the caves are so dark that the fish that live and grow in the caves are born blind because they have evolved over thousands of years by never seeing even a speck of light in their lives. The oldest, darkest and deepest living caves that we can ever experience hide probably the deepest Shiv Linga on earth.

An exquisite place on route to the next discovery is Sahegaon which boast of pre-historic rock paintings done thousands of years ago. These paintings are today regarded as a mark of an ancient evolved civilization, which left the testaments of time from thousands of years ago for generations to come and wonder in awe. While such amazing places lie strewn all across Chhattisgarh, lets not forget our country’s mythology. It is said that Lord Rama roamed across the deep forests of Chhattisgarh during his time, while Goddess Sati’s fell on this pious land during the time of Lord Shiva’s Tandava giving rise to the much visited Maa Danteshwari Temple.

Such is folklore and history of Chhattisgarh that every second person that you meet in your visit will regale you with anecdotes, which will leave you spell-bounded and amazed at the diversity and secrets of the state. A visit to Chhattisgarh is nothing but a blissful experience to realize your existence and connect with yourself in most divining and fulfilling way.

Note: I curated and created content for Chhattisgarh Tourism Board. Copyright laws apply.