‘Flite’ signs Shahid Kapoor and Shruti Haasan as new brand ambassadors|Content Pie

Relaxo Footwears Ltd., India’s leading footwear company has signed Bollywood actors Shahid Kapoor and Shruti Haasan as brand ambassadors for its colourful and trendy brand, ‘Flite’.

Flite logo

Flite has recently nominated as the ‘Most Attractive Footwear Brand’ in India. Signifying a modern footwear brand with mass appeal, Flite is leveraging its brand equity and market understanding to expand its offerings. Consumers can choose different designs and colours to carry a trendy look for semi-formal occasions like shopping spree or hangout.

Gaurav Dua, Director, Relaxo Footwear Ltd. says” We are excited to have Shahid and Shruti on board as our new brand ambassadors for Flite. Both stars stand for modernity, freshness, self-confidence, elegance and spontaneity; everything that Flite conveys as a new-age footwear brand.”

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Image Source: Facebook- Shahid Kapoor and Shruti Haasan

Shahid Kapoor says“Flite is comfortable, stylish and trendy. It has everything that today’s youth seek.​ ​For me, Flite is a great brand to be associated with. I am happy to be on​ ​board”.

Shruti Haasan says, “Fashion is a form of personal expression for everyone and that is what guides our style choices. I am happy to be the face of a brand that has such a vibrant yet real youth connect.”

The new partnership will be supported by a high-octane, multi-media campaign beginning from May 2017. Besides that, the new brand ambassadors will be actively involved in a host of innovative marketing and customer experience initiatives to be rolled out by Flite.

Visit Relaxo’s online shopping portal – www.shopatrelaxo.com for most trendy and stylish footwear for this summer.


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G-Shock adds rugged look to G-STEEL with classy leather band | Content Pie

Toughness is indefinable; it can be anything from rugged and robust to unparalleled physical strength. For people who are classy with their choice and tough with their persona, toughness is being completely comfortable in their own skin. Therefore, mixing the classiness of leather with toughness of metal, G-shock has launched its new G-STEEL watches with refined leather band for a rugged and mature look.

G- Steel- Final
GST-S120L-1BDR……………………….. GST-S120L-1ADR……………………………….GST-S130L-1ADR
Price:
GST-S120L-1ADR – Rs. 15,995
GST-S120L-1BDR – Rs. 15,995
GST-S130L-1ADR – Rs. 14,995

Keeping in mind the need of today’s self-aware men, G-Shock brings trendy G-Steel watches including GST-S120L-1ADR, GST-S120L-1BDR and GST-S130L-1ADR watches for a refined demeanor and an elevated sense of style.The new G-STEEL wacthes are available in three different color variants including Black & Blue, Grey & Brown and Golden & Black, allowing customers to choose the one according to their persona.

With exquisite features like Tough Solar, Double LED light and World Time for 48 cities, the G-STEEL comes with 200-meter water resistance capacity and 1/100-second stopwatch with different measuring mode including elapsed time, split time, 1st-2ndplace times. Also, it supports five daily alarms, full auto calendar along with the Hourly Signals.

The new G-STEEL watches are available at your nearest exclusive Casio showrooms, leading modern retail stores, and also on official leading online partners.

Visit:

http://www.casio-intl.com/asia/en/wat/g_shock/g-steel/


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Lladró’s special figurines for every emotion of your Mom | Content Pie

Mothers, we love them. As a support, they are with us our whole lives, act as our biggest fans; see our greatness before we even know how to confidently move one foot before the other. Throughout our lives, our mothers shower us with gifts of love, attention, and care.

The emotions that all moms go through are precious and cannot be expressed in words. So to capture these moments and emotions as art, Lladró is offering a special Mother’s Day collection to put a smile on your Mom’s face and re-live some precious moments of your childhood.

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Mommy’s Little Girl

Show your lovely mom how awesome she is and get her some special and charming presents on this special day. Lladró has put together a variety of beautiful figurines of mother portraying different emotions and expressions. Visit Lladró’s nearest store and make this day special for the special person of your life.

Stores:

Delhi – G-8, Ground floor, Select City Mall, Saket
Gurgaon – G-72/73, Ground Floor, Ambience Mall, Gurgaon
Mumbai – 42, Ground floor, Atria Millennium Mall, Worli
Bangalore – 215, 2nd floor, UB City, 24 Vittal Mallaya Road
Chennai – 101, 1st floor, Bergamo Mall, KNK Road, Nungamkkam
Kolkata – S-011, ground floor, city Mall, Prince Anwar Shah Road


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Witlinger is #NowRolling at Delhi Food Truck Festival

Witlinger, one of the fastest growing and most authentic craft beer brands is rapidly catching the attention of beer lovers in India. After the successful launch of its unique initiative #NowRolling and #Witparty, the brand has taken another step by engaging with Delhi Food Truck Festival. The two-day event will be taking place at JLN Stadium, New Delhi starting from 14th-15th April 2017.

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Witlinger, the Official Pouring Partner of the festival endeavours to create a larger-than-life experience for its customers through youth-centric initiatives. Brand will be a part of various experiential activities like Beer Pong game, rain dance concert and many more. Reaching out to beer loving audience, Witlinger has created this partnership with ‘Delhi Food Truck Festival’ to create awareness on craft beer taste and enhance the beer drinking experience.

Mr. Anuj Kushwah, MD and Founder, Kaama Breweries says, “We are quite overwhelmed and excited to be the official pouring partner of Delhi Food Truck Festival. It is the perfect fiesta for food and beer fanatics and we cannot wait to meet all food and beverage aficionados.”

Speaking on the official pouring partnership, Shivangi Gupta, Delhi Food Truck Festival said, “It is our first attempt to bringing food, entertainment and unique craft beer adventures at one platform. We are glad to have Witlinger as our official pouring partners who will add a craft beer flavor to the palate.”

Delhi Food Truck Festival would be an extravaganza of a two days event for visitors to relish and indulge in the local, national and international cuisines served by the Top Food Trucks in Delhi-NCR.


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Roll & Rock with Witlinger’s #NowRolling Campaign

India’s first craft beer brand also introduces its ‘Witparty’ concept for beer lovers in India

Creating awareness about craft beer and educating the beer community on international drinking trends, India’s first craft beer brand, Witlinger has unveiled its new innovative campaign- #NowRolling. The brand has also introduced ‘Witparty’, a fresh concept wherein end users get a chance to organize their own party sponsored by the brand.

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#NowRolling campaign is first-of-its-kind concept in India conceptualized around educating and generating awareness on beer drinking habits to create an authentic experience of crafted beers.  The campaign aims to target the beer lovers with interesting awareness drive around craft beer drinking experience. The trained staff and beer experts of Witlinger will take the consumers’ experience to whole new level with tips on pouring, drinking, and enjoying the best of craft beer.

‘Witparty’ is conceptualized to target the beer lovers as brand advocates and offer them the zesty flavor of Witlinger. The Wheat Ale beer is created with a sole idea of providing the Indian consumers with varied and premium quality craft beer. It is cloudy and partially filtered and has fruity flavors making it easy to drink beer any time of the day. It is brewed with mix of wheat & malt and also contains yeast, which should be evenly distributed throughout the beer by gently rolling the bottle back and forth before opening to pour.

For more info, visit Witlinger’s  Facebook page.

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G-Shock introduces new ‘VandeMataram’ limited watch collection | Content Pie

The brand celebrated Indianness with new G-Shock GA-110GB this Republic Day

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G-Shock GA-110GB

India is composed of languages and cultures of different types but there are some common sentiments that tie all of us together. Slogans like ‘VandeMataram’ are strong sentiments that have played a significant role in keeping the love for our country alive. Honoring such unconditional love for the nation with its philosophy of ‘Creativity and Contribution’, Casio India has introduced new G-Shock Republic Day limited watch collection for young India this. The watch signifies bold and rebellious attitude of today’s Indian youth who wants to conquer the world while staying connected to their roots.

The new G-Shock GA-110GB comes with ‘VandeMataram’ slogan imprinted in Hindi on Resin band, which symbolizes the true essence of Republic Day and ignites the sense of independence in every youth of the nation. Complementing the slogan, there is a Fighter Jet symbol that represents G-Shock’s attitude towards reaching every height and conquering every challenge. It also features the finest printing of letters ‘IND’ on end side of band to bring an Indian feel and appeal.

While the sturdy timepiece salutes the absolute toughness and futuristic outlook of Indian youth, it comes with amazing features to take care of your daily lifestyle needs. Protected with the Mineral Glass dial, it is water resistance up to 200-meter, featuring a bright LED light to use it at anytime and anywhere. Additionally, the watch is capable of showing the world time, countdown timer, and 5 daily alarms with Full auto-calendar (up to year 2099).

The limited-edition watch is available at an attractive price of Rs. 9795/-.


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Dual-Country Programme, the new B-School trend | Content Pie

Dual-Country Programme: Grooming Local Talent to Create Global Business Leaders

In a growingly inter-connected world, business processes have become synchronized to bring outfocused results and sustainable business values. Today, the greater need is to groom global businessleaders who can lead international businesses towards their true potential. Leaders who can transcend the precincts of cultures, nationality and traditions are considered valuable entities by global businesses and their value is equated in the proverbial scales of gold.

Today, international businesses demand managers with a global outlook who can take the reins of constantly changing business environments. However, unfortunately, the traditional pedagogy practices are still not realigned to highly dynamic business needs of today. From conventional teaching methods to rigid training modules, the young business minds are still being developed one dimensionally that leads to a middling crop of business administrators who fail to get traction in global put-cases.

Herein, looking at the growing demands for international business leaders with an aptitude to handle global challenges, IMT Ghaziabad – India’s premier B-School has devised its international grade Dual-Country Programme (DCP). This programme is attuned to the emergent global management needs and provides an essential skill-set to future managers to make them adept at applying the imbibed skills in a real-time global work environment.

Keeping true to the motto of “Local Depth, Global Breadth”, the Dual-Country Programme makes the students adaptable to different work cultures and equips them to perform under diverse challenging work environments. Practiced at the Dubai Campus of IMT, the Dual-Country Programme offers students  an inimitable opportunity to immerse in the international market and gain experience. Building up a global mindset, the IMT-Dubai campus lays a stable foundation that is strengthened by fusing together eminent faculty, steadfast students and a competitive learning environment that results in academic excellence.

The exposure that students get in the programme helps them gain critical insights into the working of multi-national organizations, while making them understand the global work culture better. It develops a global mindset that promises them much confident and smartness to live a good life. That goes to show that the best of the management students choose the Dual-Country Programme to carve out a niche for themselves and cast their names in the hallmarks of international business.


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