Relaxo Footwears Ltd., India’s leading footwear company has signed Bollywood actors Shahid Kapoor and Shruti Haasan as brand ambassadors for its colourful and trendy brand, ‘Flite’.
Flite has recently nominated as the ‘Most Attractive Footwear Brand’ in India. Signifying a modern footwear brand with mass appeal, Flite is leveraging its brand equity and market understanding to expand its offerings. Consumers can choose different designs and colours to carry a trendy look for semi-formal occasions like shopping spree or hangout.
Gaurav Dua, Director, Relaxo Footwear Ltd. says” We are excited to have Shahid and Shruti on board as our new brand ambassadors for Flite. Both stars stand for modernity, freshness, self-confidence, elegance and spontaneity; everything that Flite conveys as a new-age footwear brand.”
Shahid Kapoor says“Flite is comfortable, stylish and trendy. It has everything that today’s youth seek. For me, Flite is a great brand to be associated with. I am happy to be on board”.
Shruti Haasan says, “Fashion is a form of personal expression for everyone and that is what guides our style choices. I am happy to be the face of a brand that has such a vibrant yet real youth connect.”
The new partnership will be supported by a high-octane, multi-media campaign beginning from May 2017. Besides that, the new brand ambassadors will be actively involved in a host of innovative marketing and customer experience initiatives to be rolled out by Flite.