DRM: A Prerequisite for OTT Platforms

In the present time, when we all are running for time, we still expect entertainment and information to follow us wherever we go. This has increased business opportunities for the digital biggies but at the same time it has increased their problems. Platforms like OTT (Over-the-top) are independently supporting broadcasting and technology business for providing standalone products to the consumers including audio, video and other media that can be transmitted through internet.

Since the OTT platforms are supported by internet to reach their audience on any device and at any place, it makes them equally prone to digital piracy and copyright infringement. Many of the OTT platforms, instead of curating their content, believes in having created their content as it helps them for increased popularity and engagement of the viewers. More the interesting content and compatibility is available on device, more are the chances of achieving the large users. All this accumulates to have bigger problems for the platform owners as they are constantly under pressure for protecting the content from piracy. Now DRM or Digital Rights Management is that one thing that serves these platform owners as the savior.

With the advancements in DRM, the OTT platform owners are little relieved. As the DRM helps them to have complete control over technologies that are used by device manufacturers, publishers, internet browsers, copyright holders and individuals to have the use of digital content limited. If we are getting smarter with technologies, the DRM are getting much smarter with their hands-on the growth of digital media and analog/digital conversion technologies.

So now, when we have enough knowledge of what exactly DRM is, let us understand how it works. With the OTT platforms that are moving progressively towards the fragmented and complex offerings, DRM solutions are evolving every moment towards custom-tailored systems for different devices and browsers. The DRM Platforms are used for uploading, only after you have created or requested encryption key from the DRM providers. It is vital enough for the operators to first decide, which solution is right and profitable for their business.

Since, the DRM changes for web browsers, it is important for the OTT providers to know that their content will not run, if it is protected by DRM technology. Hence, it is imperative for them to know that their content is designed in a way to support all the important DRM formats. This will give an optimally good viewing experience to their consumers and will also protect their content from being copied or pirated.

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Top 5 Trendsetting Watches by G-Shock in 2016 | Content Pie

Styles keep changing with the time and each year we see new trends influencing the taste and choice of high-on-trend consumers. Watch is one category that sets new trends every year and keeps the market abuzz with new designs, style and innovations. The name G-Shock comes in mind at first when we talk about the trendsetter in every culture including the glamorous runway look to the everyday street style.

G-Shock represents a youthful culture and the core philosophy of product innovation is toughness and attitude. The high-on-style watches are unique in design features and colors and can be paired with a variety of attires as a fashion accessory. G-Shock is one such brand which has reinvented your closet over the years with its variety of stylish and tough watches.

G-Shock GWG-1000

The grand G-Shock collection has always been a treat for watch lovers who devotedly follow brand’s unique designs, pattern and concepts. This is the reason that G-Shock culture finds its presence in varied lifestyles and personas including professionals, geeks, travelers, fashion aficionado, tech lovers, adventurers, students, and celebrities.

As we bid adieu to this year, here is the list of top 5 trendsetting watches by G-Shock, which set new trends in 2016:

GWG-1000 and GG-1000 Mudmaster

Continuing its trend of designing tough and stylish watches, Casio introduced G-Shock Mudmaster GWG-1000 and GG-1000 in its Mudmaster series. The watches are engineered for people who seek to challenge the ordinary and perform under the harshest of conditions. Featuring Triple Sensor and mud resist construction, the magnificent timepieces offers a precise measurement of direction, barometric pressure, and temperature information. While the Mud-Resist construction ensures the ruggedness of the time piece, the in-built Wave Ceptor technology automatically adjusts the time based on time signal reception in the region.

G-Steel Series

G-Shock set a new standard for sturdiness and dynamic design with its G-Steel series of watches. The exceptionally crafted timepieces offer outstanding design flexibility with its ‘layer guard structure’ that boasts a double-layer bezel combining resin and metal. The watches feature an exquisite bezel made of metal in the upper layer, and resin in the lower layer delivering the hard beauty of metal, creating a bold style statement. With a combination of analogue and digital displays, the brilliant-looking watches come with sturdy offers excellent functionality and readability.

Camouflage Series

Camouflage has always been a unique style statement and very few brands have experimented with this trend in watch segments. Casio’s stunning camouflage series became an instant hit among wearers because of its perfect casual and sporty look. The GA-100CM and GA-100MM watches offers a refined looks and clean aesthetic, which highlight different patterns. The series sports a new case design and features variety of camouflage patterns, making these watches perfectly suited to today’s street fashion scene.

GA-400GB

From super-tough G-SHOCK comes a new collection of GA-400 with a large rotary switch for intuitive operation. The stunning looking watch is accented in bronze to create a hip-hop artist or b-boy fashion motif. Available in black & gold and rose gold combinations on case, band and face, the GA-400GB comes with a boldly cool design for a perfect street style.

G’Mix GBA-400

For music lovers, Casio’s G’Mix GBA – 400 offers a new world of excitement with latest technologies and features. It comes with Bluetooth® SMART for smartphone linkage which enables the watch and a phone to link. Once linked, the watch takes you a musical ride as it works as a remote control to change and manage your favorite tracks. The new G’MIX music app provides a new level of personalization to music playback with song display, volume controls and adjusts sound attributes as per your choice.

Visit http://www.casio-intl.com/in/en/ for more information on products and price.

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